GelGems®, a revolutionary colourful, fun and creative way to decorate all areas of the home or office launches a safety campaign at Autumn Fair Birmingham 2004.

The `Be GelGems® Safe` campaign promotes the company’s policy of stringent testing, which is carried out on all of the GelGems® products to not only ensure complete safety to the consumer but to reinforce the quality of the brand.

Design Ideas®, the parent company to GelGems® continues to test all of its semi-solid thermoplastic polymer products as new designs and colours are introduced. Each GelGems® is tested for flammability, toxic content, colour bleed and hygienic cleanliness.

Design Ideas® European spokesperson says “Design Ideas® takes consumer safety to the highest level by ensuring that the GelGem™ products and brand provides peace of mind. The laboratory testing is thorough and gives us the confidence to know we are offering the safest and highest quality brand in the current marketplace. With other similar products appearing on the scene, we wanted to show why we are the leaders in our field by launching a safety campaign with a new logo and leaflet. Retailers can be safe in the knowledge that with GelGems® they are offering consumers the best!”

The `Be GelGems® safe` logo launches at AFB 2004 and will be carried through to 2005. Plans include using across future POS and packaging to reinforce the message.

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